Things That Are Going Well
I want to start this report recognizing all things you are doing well from my perspective as a customer and digital marketer for everything you do beyond just great tattoos.
Unique Selling Points
My first impression of your shop is that you specialize in flower tattoos. This is something I would describe as a competitive advantage. By doing killer floral work, you'll be known as the go-to which is great when it's a popular request.
You stand out compared to the standard tattoo shop because first of all you offer piercings. Not all shops do this, and the good news is that more searches are happening for piercings than tattoos in the Worcester area.
Additionally, you offer a range of times to be available for appointments. You don't see too many shops open in the AM so that's an additional way to provide value to your customers.
Excellent MyBusiness Presence
You have an amazing digital presence on Google by utilizing the MyBusiness feature to collect 100+ 5-star reviews. With 5K views on the search and 4.2K views on the map in the last quarter, this is the sign of a very healthy MyBusiness profile. You are set up on the most popular social profiles and these are linked to your account. Nice to see you have many great reviews on Facebook as well!
Other Postive Notes
You offer promotions like Friday The 13th and Black Friday. This is a great way to boost your marketing efforts on social media to prospective/repeat clients.
It would be great to incorporate a live feed of your Facebook or Instagram so that way users can see what's coming up if they're visiting a website.